online ad News

Spending on online advertising in the U.S. increased 4.5% to $7.4 billion in the fourth quarter of 2009, marking its first quarterly growth in a year, according to a report published by IDC.

It was a case of caveat emptor, with a caveat ignored. A 35-year-old Hayward man responded to an online escort ad despite posted warnings that the escort would rob him, police said.

Apple's launch ad for its "magical and revolutionary" product succeeds in attracting 2.4 million views online, making it the second-most-watched online ad.

Mariah Whitman works full time during the week, drag races on the weekends and will be graduating from high school this June thanks to online classes through Insight School of Washington. Starting in April she'll be running her dad's 1969 Chevy Nova ...

Local ad spending data by any media and business category is now available for any hyperlocal market with the release of Borrell Associates' Compass local ad spending report. The detailed report also generates prospect handouts and PowerPoint present...

Yelp denies the claims, but exactly what happened may never be clear. And regardless of what happens in court, the lawsuits could taint Yelp's reputation as a leader in online reviews, the news service said.

Indecision has the creatives in a twist.

Online advertising has been a hot topic for the past week or so, with Ars Technica trying out an interesting, somewhat desperate experiment wherein they blocked access to their content for people using Adblock. Of course, if this were to become some ...

LAS VEGAS----Zappos.com, a leader in online apparel and footwear sales, launched its 2010 ad campaign last week, kicking off with the airing of its first in a series of television commercials featuring the €œZappets€€”puppetlike characters designed ...

NEW YORK----ContextWeb, Inc., operator of the ADSDAQ Ad Exchange, the leading independent ad exchange, announced today a new partnership that enables PubMatic's clients to sell ad inventory on the ADSDAQ Ad Exchange in real time.